Pricing
Safravo's plans, billing model, and WhatsApp conversation fees.
Plans
All prices are in USD. KES pricing is shown automatically for Kenyan users at a PPP-adjusted rate — roughly KSh 129 per $1 — so you pay a fair local price rather than the raw exchange rate.
| Starter | Growth | Pro | Enterprise | |
|---|---|---|---|---|
| Monthly (USD) | $30 | $79 | $199 | Custom |
| Annual (USD/mo) | $24 | $63 | $159 | Custom |
| Monthly (KES) | KSh 3,000 | KSh 7,900 | KSh 19,900 | Custom |
| Annual (KES/mo) | KSh 2,400 | KSh 6,300 | KSh 15,900 | Custom |
| Agents | 3 | 10 | Unlimited | Unlimited |
| Monthly Active Contacts | 1,000 | 10,000 | Unlimited | Custom |
| Connected channels | 2 | 5 | Unlimited | Unlimited |
| Messages / month | 5,000 | 50,000 | 200,000 | Custom |
| API & Webhooks | ❌ | ✅ | ✅ | ✅ |
| Broadcasts | ✅ | ✅ | ✅ | ✅ |
| Advanced Reports | ❌ | ✅ | ✅ | ✅ |
| SAML SSO | ❌ | ❌ | ✅ | ✅ |
| Support | Docs only | Live chat | Priority (4 hr SLA) | Dedicated (1 hr SLA) |
Every plan includes a 14-day free trial with full feature access. No credit card required.
Annual billing saves 20% compared to monthly. You are billed for 12 months upfront.
Additional agents
Need more seats than your plan includes? You can add agents individually:
- Growth — +$8/agent/month (KSh 800)
- Pro — +$15/agent/month (KSh 1,500)
- Enterprise — custom pricing
Monthly Active Contacts (MAC)
A Monthly Active Contact is any contact you send a message to or receive a message from within a calendar month. Contacts you import but never message do not count.
- Safravo notifies you at 80% and 100% of your MAC limit.
- When you hit the limit, outbound broadcasts pause until you upgrade. Inbound messages are always received — your customers can always reach you.
- Monitor current MAC usage in real time under Billing → Usage in the dashboard.
WhatsApp conversation fees
WhatsApp Business API usage incurs additional costs set by Meta, separate from your Safravo subscription.
- Conversation-based pricing — Meta charges per 24-hour conversation session, not per individual message.
- Categories — rates vary by conversation type:
Marketing,Utility,Authentication, orService. - Safravo does not add a markup to Meta's rates on Growth, Pro, and Enterprise plans.
View your WhatsApp fee balance and top up credits under Billing → WhatsApp Fees in the dashboard.
AI fees
AI Agent and AI Copilot features are billed separately based on usage. View your AI credit balance under Billing → AI Fees.
Billing cycle
- Monthly plans are billed on the same date each month.
- Annual plans are billed upfront for 12 months.
- Upgrades are prorated and take effect immediately.
- Downgrades take effect at the next renewal date.
- Invoices are available under Billing → Invoices.
Payment methods
- Visa and Mastercard (all regions)
- M-Pesa (KES billing, Kenya)
- Bank transfer (annual Enterprise contracts)
Discounts
- NGOs and educational institutions — 30% discount available. Contact [email protected] with your organisation details.
- Annual billing — 20% off vs. monthly.
FAQ
How does the 14-day free trial work? Full access to all features on your chosen plan. No credit card required. At the end of the trial you can upgrade, downgrade, or cancel — we never charge automatically.
Can I upgrade or downgrade at any time? Yes. Upgrades take effect immediately. Downgrades take effect at the next renewal date.
Why is KES pricing different from the exchange rate? We use a purchasing-power-adjusted rate (~KSh 100/$1) rather than the raw exchange rate (~KSh 130/$1). This makes Safravo genuinely affordable for Kenyan businesses rather than just converting a dollar price.
How do I contact sales for Enterprise pricing? Email [email protected] or use the contact form on safravo.com.