Email Setup
Connect your sending domain, configure DNS records, and start sending high-deliverability transactional emails.
Safravo provides premium, high-deliverability SMTP and REST API mail pipelines. Connecting your business domain allows you to send transactional notifications, invoices, newsletters, and marketing campaigns, and handle inbound customer support replies inside the Safravo Inbox.
Prerequisites
Before starting, make sure you have:
- Administrative access to your business domain name server (DNS) provider (e.g., Cloudflare, GoDaddy, Namecheap).
- A verified corporate sending address (e.g.,
[email protected]).
Connect your account
Add your sending domain
In the dashboard, navigate to Settings → Channels, click Connect Channel, and select Email. Enter your domain name (e.g., yourdomain.com) and click Generate DNS Records. Safravo will output the required custom TXT, CNAME, and MX records.
Configure DNS authentication
To protect your brand name and guarantee inbox deliverability, add the generated authentication records to your DNS provider's dashboard:
- SPF (Sender Policy Framework): Authorizes Safravo's IP ranges to send emails on your behalf.
- DKIM (DomainKeys Identified Mail): Cryptographically signs emails to confirm they weren't modified in transit.
- DMARC (Domain-based Message Authentication): Dictates how receiving mail servers handle unauthenticated emails.
Verify DNS propagation
Once added, click Verify DNS Records in the Safravo dashboard. DNS changes can take up to 24 hours to propagate globally, but are typically verified within minutes. Your status will update to Active once validation succeeds.
Deliverability tips
Maintain sender reputation
High bounce rates and spam reports will harm your sending domain's reputation. Clean your list periodically, never send unsolicited cold campaigns, and always include a clear, single-click unsubscribe link in marketing emails.
Email APIs and Webhooks
Safravo tracks email opens, link clicks, deliveries, bounces, and spam complaints in real-time. You can subscribe to these events using our API and Webhook endpoints. Learn more.
Next steps
- Set up Email Webhooks to monitor spam, click, and bounce events
- Send emails via the REST API
- Send emails via SMTP credentials