WhatsApp Setup

Safravo integrates directly with the WhatsApp Business Cloud API. Connecting your WhatsApp Business Account (WABA) lets you send and receive messages, use rich interactive templates, and automate responses via the Safravo API or Inbox.

Prerequisites

Before starting, make sure you have:

A Facebook Business Manager account with Admin access.
A phone number that is not currently registered with the consumer WhatsApp app or the standalone WhatsApp Business App.
Your business's legal details for Meta verification.

In the dashboard, go to Settings → Channels.
Click Connect Channel and select WhatsApp.
Click Connect with Facebook.

This opens a secure popup from Meta.

Step 2: Complete the Meta flow

Inside the Meta popup:

Log in to Facebook — use the account that has Admin access to your Business Manager.
Select or create a Business Portfolio — choose your existing Business Manager or create a new one.
Create a WhatsApp Business Account — give it a descriptive name.
Set your Display Name — this is the name your customers see on WhatsApp. It must comply with Meta's Display Name Guidelines.
Verify your phone number — enter your number and choose SMS or Voice verification. Enter the 6-digit code Meta sends.

Once verification is complete, the popup closes automatically and Safravo finalises the connection.

Step 3: Verify the connection

After the popup closes, you are redirected to Settings → Channels. Your WhatsApp number should appear with an Active status.

To confirm it's working:

Send a WhatsApp message from your personal phone to your new business number.
Open the Inbox in the dashboard.
Your message should appear immediately. You can reply directly from the dashboard.

Important restrictions

24-hour customer service window

When a customer sends you a message, you have exactly 24 hours to reply with free-form text. After 24 hours, you must use a pre-approved Message Template to re-engage them.

Business verification and messaging limits

A newly connected WhatsApp account starts in an unverified state with a limit of 250 business-initiated conversations per day.

To increase this limit, complete Business Verification in your Facebook Business Manager. Learn more about Business Verification.

Next steps

Create Message Templates for notifications and campaigns.
Set up Webhooks to receive incoming messages programmatically.
Send your first message via the API.